"Call me a hat rack, for I wear many hats!" Multi-talented is the best way to describe Danielle Bourgeon. She started her career in the performing arts, then chose to get her BS in Fashion Marketing from the Art of Philadelphia—not too shabby of an idea considering she was top of her class, valedictorian, and awarded Best Portfolio and Outstanding Achievement Awards at graduation. The original draw to this major was that it was similar to a double major: half Fashion-half Marketing. However it wasn't until Danielle started taking classes (particularly graphic design) till she realized how much she loved marketing.
This love of marketing is what fueled her next step: taking a full time position with Brandwidth Solutions, a B2B marketing firm in the Pharmaceuticals, Diagnostic, Life Science and Energy Industries--the furthest thing from fashion and art. This challenged her to think outside the box, while being in the box of FDA regulations and "fear of change" styles. Danielle approached this obstacle with confidence and willingness to learn—"Challenge Accepted!”
Flourishing she advanced quickly through the ranks of the company from Graphic Designer to MarCom Specialist/Jr. Account Manager to Associate Creative Director, to Creative Director and now Director of Creative Operations. She not only handles marketing material creation, but manages other creative departments for clients' projects, particularly websites. She uses her wealth of experience in graphic design, programming, and knack for storytelling to communicate levels of expectations to both the clients and creative teams.
Her tenacity, and heart are hard to deny, but she cannot hide her love of working on a team. The collaborative atmosphere of working on a team is electric and she thrives in that energy.
But this is only on facet of who she is; there are many sides to this gem, and you need only get to know her.