Project:
2017 Dx Creative Awards Campaign

The Dx Creative awards honor creative excellence in the B2B healthcare, diagnostic, and pharmaceutical industries.

To generate more buzz in this, arguably sterile—pun intended, industry I decided to go completely out of the box.  After just visiting the pop art exhibit in Philadelphia I chose to do a pop art campaign.

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Project Goals:

Develop an out of the box campaign to generate entries and attendees
Create marketing collateral:
  • Print Ad
  • Multiple Animated Banner Ads
  • Web Slider Image