Jennifer Tattanelli is an Italian luxury brand that focuses on handmade leather goods, clothing, shoes, and accessories.
I had the fortune of interning for them in Florence Italy. I was able to do many things here: see the leather atelier—I even got to work on the leather, conduct market research, and design their marketing.
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Project Goals:
Develop a new ad concept which would be featured in Avenue Magazine in New York for their Hamptons pop up Create marketing collateral:
2 Print Ads
Newspaper Ad
Conduct market research and develop a new social media plan