Project:
Triple Step

Triple Step is a fictitious ballroom dance store, set to reside in center city Philadelphia.  This project was the main project I needed to create to graduate from the Art Institute of Philadelphia.  This project was worked on in store planning (layout), Business Management 1 & 2 (marketing plan and budget), and finally Portfolio 1 & 2 (physical store business plan and eCommerce store creation).

The reason I chose a ballroom dance store is because of my background in ballet and ballroom dance.  Also there is a strong need for it.  Most dance stores in Philadelphia only carry a small selection of ballroom shoes let alone costumes and clothes.

With the growing interest in ballroom due to shows like Dancing With The Stars, ballroom studios have been opening their doors to more and more dancers.  It is important that they have the right equipment for this.

Also check out my sample e-commerce site: TripleStep

Click to play slideshow:
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Project Goals:

Create a Store:
  • Define a target market
  • Create a rendering of the facade
  • Create a floor plan with legend

Create Marketing Package:
  • Create a logo
  • Create a business card
  • Create a hang tag
  • Create a gift card
  • Create a shopping bag
  • Create a thank you card
  • Create a direct mail postcard
  • Create a brochure   
  • Create a website home page mock up
  • Create different types of advertisements
  • Create a look book